White Cube plot
The story of an unlikely attempt to restructure the art value chain. A group of plantation workers decide to start making art. They unite in the Cercle d'Art des Travailleurs de Plantation Congolaise (CATPC) and make self-portraits of river clay, which are reproduced in chocolate using 3D technology. When plantation worker Matthieu Kasiama travels to New York to open CATPC's first solo exhibition, the New York Times declares the exhibition best art of the year. With the proceeds from their art, the plantation workers buy back their own land – the land where Unilever established its first plantation in Leverville in 1911 and which has been completely destroyed after a hundred years of monoculture. Together with their leader, environmental activist René Ngongo, they are developing a thriving, inclusive and ecological postal plantation. On their land they are building their own museum, a white cube designed by OMA, to secure their future.