The Pantone Guy plot
"He gave the world a new language - the language of color"
At 96, Larry Herbert, better known as "The Pantone Guy," is a visionary whose revolutionary idea to standardize color has remained largely unknown. Growing up in Brooklyn during the Great Depression, Larry entered the printing and manufacturing industries at a time when color was a chaotic and subjective experience. He used his unique vision to create the Pantone Matching System—a groundbreaking invention that established a universal language for color and significantly improved artistic expression and commercial production across all industries. This documentary features an exclusive interview with Larry, offering an intimate look into the spirit behind Pantone and its lasting influence on how we perceive and use color today.