Cedar Rapids plot
"Today is the first day... of the rest of his weekend."
Tim Lippe (Helms) was always thought to make it. However, he has lived all his life in the boring sleepy town of Brown Valley, Wisconsin, with his former school teacher Macy Vanderhei (Weaver). He tries to sell insurance that protects the dreams of others. But now Tim's quiet life will get a serious boost: For the first time in 34 years, he must travel to a "giant" metropolis - Cedar Rapids, Iowa - where he must save his company on an all-or-nothing insurance convention that will be anything but conventional for him.