Ceský Sen plot
Český Sen roughly follows the advertising campaign for a new, huge (fake) supermarket that promises consumers the best products for the best prices. We see how two film makers turn out to be promising young managers in expensive suits, who show us the way to the grand opening of this fake paradise. They prove capable of organizing a major campaign for this grand hypermarket, but at the same time revealing the consumerism of the common man and the power of media manipulation. Those who are wrapped up in the campaign are in for an unpleasant surprise.