Ride follows the lives of the McMurrays, part of a rodeo dynasty that dates back a generation, as they struggle to keep their beloved ranch afloat. After a tragic loss begins, secrets are uncovered that threaten to tear the family and their small Colorado town apart. Emotions run high in the McMurray clan, but they are a close-knit group that doesn't give up easily. The three strong women of the family – widowed rodeo queen Missy, matriarch Isabel and former teen runaway Valeria – decide to do everything they can to save their country.