Mixed Up plot
The magazine 'ZIJ' has been around for more than twenty years and has become a solid brand under the leadership of editor-in-chief Guusje Waterman. It was once a striking and prize-winning title in magazine land, now the circulation figures are steadily declining. Time for renewal. The management decides to refresh the women's stronghold with a male editor-in-chief: David Vogel, editor-in-chief of a newsmagazine. David thinks he can get the job done, but doesn't know what kind of women he will be dealing with. Together they have to give the magazine a new impulse. But how? Men's topics in a feminine jacket? Women's things in a man's style?