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Keeping It Up: The Story of Viagra (2023)

Name: Keeping It Up: The Story of Viagra
Genre: Documentary
Released: 2024-06-15T11:37:25+02:00

Documentary | 89 minutes

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Genre: Documentary

Duration: 89 minuten

Alternative title: Keeping It Up

Country: United Kingdom

Directed by: Stephen Bennett

IMDb score: 6,5 (55)

This movie is not available on US streaming services.

Keeping It Up: The Story of Viagra plot

'Keeping it up' reveals the untold story behind Viagra, the little blue pill that sparked a sexual revolution 25 years ago. The documentary outlines the rapid rise of Viagra, from failed heart drug to cultural phenomenon. From the scientists involved in its accidental discovery and initial testing, to the savvy marketing executives whose radical tactics were crucial to its success, the key figures reveal how the pill captured the imagination of the world and quickly became a global obsession.