The Target Shoots First plot
A punk rock fan and recently graduated philosopher, Chris Wilcha was hired at the mail-order music conglomerate Columbia House in 1993. The music industry struggled with Generation X, the alternative rock band Nirvana was immensely popular. Wilcha, who never expected that his frantic hobbyism would one day make him an expert at a large company, was pushed up the social ladder. From day one, he recorded his experiences in the workplace on video. In two years he filmed everything from the Christmas drinks, the summer picnic, lunches, meetings, office parties, to his own promotion from the thirteenth to the eleventh floor.