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White Hot: The Rise & Fall of Abercrombie & Fitch

White Hot: The Rise & Fall of Abercrombie & Fitch (2022)

Documentary | 88 minutes
2,48 27 votes
1 comment

Genre: Documentary

Duration: 88 minuten

Country: United States

Directed by: Alison Klayman

Starst: Benjamin O'Keefe, Moe Tkacik and Lindsey Rupp

IMDb score: 5,8 (5.627)

Releasedate: 19 April 2022

US
UK
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White Hot: The Rise & Fall of Abercrombie & Fitch plot

"Selling exclusivity comes at a price."

In the late 90s and early 2000s, Abercrombie & Fitch was the first stop for many people at the mall. Muscular, shirtless men stood at the entrance, selling a potent mix of sex and health. Uplifting music and the brand's fierce scent attracted hordes of young people. But over time, revelations about exclusionary marketing and discriminatory hiring practices began to engulf the popular brand in scandal. This documentary unravels the complex history of the iconic brand that has influenced entire generations.

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Full Cast & Crew

Actors and actresses

Benjamin O'Keefe Benjamin O'Keefe

Self

Moe Tkacik Moe Tkacik

Self

Lindsey Rupp Lindsey Rupp

Self

Ryan Daharsh Ryan Daharsh

Self

Bobby Blanski Bobby Blanski

Self

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Trailer White Hot: The Rise & Fall of Abercrombie & Fitch

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avatar van mrklm

mrklm

  • 12423 messages
  • 10491 votes
27 May at 08:19

Abercrombie & Fitch grew into a hip fashion brand in the 1990s through an effective marketing strategy: handsome boys and girls as figureheads, both in advertisements and in the stores themselves. Over time, that strategy, devised by CEO Mike Jeffries, proved to have a dark side. A wide range of stakeholders offers a broad perspective on the history of Abercrombie & Fitch and raises pressing questions about the image of the 'All American'. A fascinating lesson in marketing history.

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