White Hot: The Rise & Fall of Abercrombie & Fitch (2022)
Genre: Documentary
Duration: 88 minuten
Country:
United States
Directed by: Alison Klayman
Starst: Benjamin O'Keefe, Moe Tkacik and Lindsey Rupp
IMDb score:
5,8 (5.656)
Releasedate: 19 April 2022
White Hot: The Rise & Fall of Abercrombie & Fitch plot
"Selling exclusivity comes at a price."
In the late 90s and early 2000s, Abercrombie & Fitch was the first stop for many people at the mall. Muscular, shirtless men stood at the entrance, selling a potent mix of sex and health. Uplifting music and the brand's fierce scent attracted hordes of young people. But over time, revelations about exclusionary marketing and discriminatory hiring practices began to engulf the popular brand in scandal. This documentary unravels the complex history of the iconic brand that has influenced entire generations.
Actors and actresses
Reviews & comments
mrklm
-
- 12860 messages
- 10708 votes
Abercrombie & Fitch grew into a hip fashion brand in the 1990s through an effective marketing strategy: handsome boys and girls as figureheads, both in advertisements and in the stores themselves. Over time, that strategy, devised by CEO Mike Jeffries, proved to have a dark side. A wide range of stakeholders offers a broad perspective on the history of Abercrombie & Fitch and raises pressing questions about the image of the 'All American'. A fascinating lesson in marketing history.
Translated from Dutch · View original
Corporate & Media
Realtimes Network
Innovatieweg 20C
7007 CD, Doetinchem, Netherlands
+31(315)-764002
