White Hot: The Rise & Fall of Abercrombie & Fitch (2022)
Genre: Documentary
Duration: 88 minuten
Country:
United States
Directed by: Alison Klayman
Starst: Benjamin O'Keefe, Moe Tkacik and Lindsey Rupp
IMDb score:
5,8 (5.567)
Releasedate: 19 April 2022
White Hot: The Rise & Fall of Abercrombie & Fitch plot
"Selling exclusivity comes at a price."
In the late 90s and early 2000s, Abercrombie & Fitch was the first stop for many people at the mall. Muscular, shirtless men stood at the entrance, selling a potent mix of sex and health. Uplifting music and the brand's fierce scent attracted hordes of young people. But over time, revelations about exclusionary marketing and discriminatory hiring practices began to engulf the popular brand in scandal. This documentary unravels the complex history of the iconic brand that has influenced entire generations.
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