Robert De Niro will return as one of his most famous characters - Travis Bickle of Taxi Driver - for a new Uber advert.
Bickle is one of De Niro's most iconic roles and his performance earned him an Academy Award nomination for Best Actor.
There are many memorable moments from Taxi Driver, but none have a higher cultural impact than the "You talkin' to me?' scene in which De Niro speaks into a mirror in his bedroom.
Undoubtedly, that line will feature in the ad for Uber.
“It’s a great idea — Taxi Driver is one of the most iconic films of all time," a source told The Sun.
READ MORE: The 10 best Robert De Niro movies of all time
"But he’ll certainly get some stick for it too. A lot of people feel like some of these classic films are his best work, and signing up to commercials is selling out a bit, but obviously he’s had a very expensive personal life.
“He’s going to be Travis Bickle, saying some phrases and playing up to it.
"His previous adverts have shown he has no problem poking fun at himself.”
As an A-lister, De Niro is no stranger to celebrity endorsements as he has previously featured in ads for Warburton's bread in the United Kingdom. A recent high-profile divorce has allegedly led him to appearing in roles he might not have taken previously.
Why is De Niro in an ad for Warburton's bread?
De Niro has previously revealed that he did the ad for the breadmaker as he thought the concept was funny.
“Look, they asked me to do it and I met the guy, Warburton, and I thought it was funny," he told GQ.
“I saw Stallone do it and I thought at least he has a sense of humour about it and about himself. And I thought I can look at it two ways. Should I think I should never have done that? I’m too good for that or something? And I said, f*** it, I’ll do it. Why not?”
“Don’t hold it against me.”
In the advert, De Niro plays a mafioso who attempts to threaten the owner of Warburton's into selling New York-style bagels.
Related Movie
Taxi Driver
filmnoir / Thriller
1976 • 114 minutes
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