Nines is a conservative housewife whose life is turned upside down when her husband falls into a coma. She suddenly finds herself running the family video store, but quickly discovers the business is on the verge of bankruptcy. The only movies still bringing in money turn out to be pornographic films. To save her family, Nines decides to abandon her principles and transform the store into the city's first specialized porn video store. Along with an outspoken employee and a passionate film buff, she navigates a world of scandal and sexual liberation, all the while trying to maintain her social standing in the neighborhood.