On Brand with Jimmy Fallon plot
Fallon co-hosts the show with Bozoma Saint John, Chief Marketing Officer at On Brand. The duo collaborates with marketing executives from major brands like Dunkin', Southwest Airlines, Therabody, and Captain Morgan to find the next big advertising genius. The marketing professionals compete in creative challenges, creating jingles, brand experiences, and advertisements while collaborating with real-world companies. One winner takes home the title and prize money.