Paramount purposefully didn't market the new Mean Girls movie as a musical in fear of the stigma attached to song and dance projects.
The 2024 remake is based on the Mean Girls musical which is, in turn, based on the 2004 original, starring Lindsay Lohan and Rachel McAdams.
Tina Fey wrote both and returns as her character Mrs. Norbury.
The official premise reads:
'New student Cady Heron gets welcomed into the top of the social food chain by an elite group of popular girls called the Plastics, ruled by the conniving queen bee Regina George. However, when Cady makes the major misstep of falling for Regina's ex-boyfriend, she soon finds herself caught in their crosshairs.'
Some cinemagoers were surprised and even disappointed by the fact that there is a selection of song and dance numbers in the movie.
Paramount's president of global marketing Marc Weinstock explained why the musical aspect wasn't explained beforehand.
"We didn't want to run out and say it's a musical because people tend to treat musicals differently," he told Variety.
"This movie is a broad comedy with music. Yes, it could be considered a musical but it appeals to a larger audience. You can see in (trailers for) Wonka and The Color Purple, they don't say musical either. We have a musical note on the title, so there are hints to it without being overbearing."
Lindsay Lohan's Mean Girls cameo
Towards the end of the 2024 version, Lindsay Lohan pops up for a cameo appearance, playing the host of the North Shore's mathletes competition.
She played Cady Heron in the original, and gives a bit of advice to the new version of Cady in the remake.
According to Variety, she was paid a cool $500,000 for her short cameo, which only took half a day to film.
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