'When Jessica returns to her childhood home with her family, she finds her old stuffed bear Chauncey and that her stepdaughter Alice has grown attached to it. After Alice's behavior becomes concerning and the games that she and Chauncey play turn increasingly sinister, Jessica starts realizing that Chauncey is much more than the stuffed bear she believed him to be all those years.'
Imaginary is directed and produced by Jeff Wadlow and written by Wadlow, Greg Erb and Jason Oremland, while Jason Blum is also a producer via Blumhouse Productions.
It stars DeWanda Wise, Tom Payne, Taegen Burns, Pyper Braun, Veronica Falcón and Betty Buckley.
This one has a fairly basic horror set-up of an imaginary friend who turns out to be real and ends up causing mayhem.
It is a bit of a mix of Drop Dead Fred, Chucky, Megan, Hide and Seek and a plethora of other scary-imaginary-friend features.
The trailer does have some cracking moments, though, and the imaginary friend in question, Chauncey, looks a sinister little bastard.
With Blumhouse behind it, expect this one to do big numbers at the box office.
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