Barbie is officially the most successful movie ever produced by Warner Bros.
The fantasy comedy, starring Margot Robbie as Barbie and Ryan Gosling as Ken and directed by Greta Gerwig, holds the record for the best opening weekend in terms of box office for a female director, surpassing Captain Marvel.
More history was subsequently made as Gerwig is the first solo female director ever to helm a movie that has grossed over $1bn. Now, Barbie has officially surpassed Harry Potter and the Deathly Hallows - Part Two, having earned a total of $1.342bn so far.
In order to become the most successful movie of the year, it needs to beat the Super Mario Bros. Movie which earned $1.4bn.
Robbie was one of the champions of the project from the get-go and got it off the ground via her production company. For starring and producing in Barbie, she is set to earn a cool $50m, according to Variety.
A Barbie universe is coming
The enormous success of the movie so far has, naturally, led to speculation as to what could come next. And, for the makers of the Barbie doll, Mattel, they want more sequels and spin-offs.
“Barbie, as a brand, has many different iterations," Mattel CEO Ynon Kreiz told Variety.
"The product lines of Barbie is a very broad brand. In addition to the main Barbie figure, she has family, she has a lot of elements around in her universe. It’s a very rich universe… It’s a very broad and very elastic brand, in terms of opportunities.
“At the outset, we’re not saying, ‘Okay, let’s think already about movie two and three.’ Let’s get the first one right and make that a success. And if you do that, opportunities open up very quickly, once you establish the first movie as a successful representation of a franchise on the big screen.”
“Successful movies lend themselves to more movies. Our ambition is to create film franchises.”
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