Vilshult: An Amsterdam Picture from IKEA plot
Who doesn't know him? The black and white photo of an Amsterdam canal with a red bicycle in the foreground. You have probably seen him hanging in a hotel room or student house. The photo has sold half a million copies and is stored in our collective memory. Filmmaker Tom Roes decides to find out who took this photo and how it ended up on IKEA shelves, actually unintentionally.