The TikTok Effect plot
Based on unique conversations with insiders, a BBC reporter investigates the truth behind the success of TikTok. TikTok has taken the world by storm with over a billion monthly users. User participation is key and the goal of TikTok is to encourage users to create. But the turbocharged algorithm is out of control and so fast and massive that the moderators can't keep up. To what extent TikTok is aware of this has remained a mystery until now. Marianna Spring speaks to former employees and gives us insight into what is happening within the company.