IKEA: How Do They Really Do It? (2022)

Name: IKEA: How Do They Really Do It?
Genre: Documentary
Released: 2024-02-18T22:05:01+01:00
Rating: 2.25

Documentary | 42 minutes

2,25 2 votes

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Genre: Documentary

Duration: 42 minuten

Country: United Kingdom

Directed by: Ben Algar

Stars: Jan Ravens

IMDb score: 6,3 (33)

Releasedate: 16 October 2022

This movie is not available on US streaming services.

IKEA: How Do They Really Do It? plot

IKEA is a concern of Swedish origin, with branches all over the world. The company focuses on offering furniture and home items that usually have to be assembled by the buyer himself. This documentary explores how this company works. Industry insiders, retail experts and former employees delve into the secrets of the tricks to get customers to spend money and how the stores are designed to keep people there for hours.