Single and 33-year-old Song Ki-baek works as an announcer at a channel. People consider him an ideal announcer because Ki-baek is polite and well-mannered. However, one day he encounters an incident that causes him to speak without thinking first. For the first time in his life he is now confronted with a major crisis. Meanwhile, the enthusiastic On Woo-joo, a television program writer, becomes interested in Ki-baek's harsh language. She tries to get him to appear on her program.