Everybody's Doing It plot
"Here's Laughs galore on the people behind the newest craze...Picture Puzzles!"
Bruce Keene works in the advertising department of Beyers and Company, which produces cornflakes, among other things. However, his heavy drinking interferes with his job. He and his fiancé, Penny Wilton, who also works in the advertising department, think Beyer's cereal sales could be boosted if Keene drew a series of icons to be printed on the cereal boxes for 30 weeks. Customers who solve all 30 icons are eligible to compete for a $100,000 prize. Willy Beyers, the president of the company, approves the concept and the competition is launched.