Disney executive Bob Iger insists his number one priority is to get the Marvel Cinematic Universe back on track.
To date, dozens of movies and TV shows have been released that are part of the Marvel Cinematic Universe, while there are plenty of films and TV shows that have been released from DC Comics also.
With the emergence of Disney+, fans are encouraged to watch television shows based around the MCU, too, meaning a lot of content needs to be taken in for ultimate understanding of certain stories.
Critically, the MCU is going through a bit of a lull as projects like Thor: Love and Thunder, Doctor Strange and the Multiverse of Madness and Ant-Man and the Wasp: Quantumania did not receive as positive reviews as previous entries in that world.
More recently, Secret Invasion was critically panned, while The Marvels endured the worst ever opening for a MCU feature.
The sheer amount of content released has led to the term 'superhero fatigue' being coined.
Iger believes Marvel has focused more on quantity instead of quality.
"Quality needs attention to deliver quality, it doesn't happen by accident. And quantity, in our case, diluted quality - and Marvel has suffered greatly from that." the Disney CEO said at the New York Times DealBook summit.
"I would say right now my number one priority is to help the studio turn around creatively. There has to be a good reason to make them (sequels).
"Often, the story is not as strong as the original story, that can be a problem, but it just has to have a reason, you have to have a reason to make it beyond commerce. There has to be an artistic reason to make it, and we’ve made too many."
Disney recently announced sequels for Toy Story, Frozen and Zootopia.